What pages does your website need?

When you’re thinking about a new website, one of the biggest hurdles is planning your content. How do you know what pages your site needs? What should be on those pages?

Clients like you have come to us with those same questions. We’ve helped guide them through their content and found that there are a handful of pages that most websites should include. Take a look at our list below to start planning your sitemap.

And if you need some inspiration, we’ve included a gallery at the end of this post with some examples from our clients’ sites.

General Pages Anyone Could Use


Even if you have no other pages on your site, you need at least a home page. But what should be on it? It’s a good idea to include an opening statement that sums up your business, along with information about your most popular services or products. Testimonials are a great fit here, and make sure to include a call to action.


We like to think of the About page as a way to get to know the business a little better. We always recommend including pictures of key staff members so potential customers can feel a personal connection with your organization. Other good things to include on this page:

  • Introduction to your services/products
  • Brief company history
  • Testimonials

Services / Products

Make it easy for people to learn what you can do for them! Your site should include information about each of your services or products (whichever is applicable). You may choose to create a sub-page for each individual service, but at the very least you should have at least one page that gives brief details about each. Don’t forget a call to action!


A good contact page gives your customers all the information they need to get in touch with you. In addition to contact details, this page can also include a map of your location(s), as well as hours and social media info. Depending on your goals for your site, you should consider including the following:

  • Address
  • Map
  • Phone Number
  • Fax Number
  • Email Address
  • Contact form

Other Ideas Depending On Your Industry

Portfolio / Work

Sometimes the best way to show off what you do is by showcasing previous projects. Customers will be able to see the quality of your work firsthand. You can even include details like the scope of work, location, estimated budget, what goal was accomplished, and other industry-specific indicators of success.

Pro Tip: It may be tempting to show off ALL of your work, but only highlight your very best. Adding too many items will be overwhelming to a new visitor to your site, and may mean your best work goes unseen. Be objective, even ask colleagues or trusted friends to find out what represents high-quality work.


Are you consistently hiring for new talent? A page dedicated to finding that perfect employee could be useful to have on your website. Here’s some information you could include:

  • The value of working at your company
  • A peek into your company culture
  • Qualifications in an ideal candidate
  • A brief overview of your benefits
  • Testimonials from current employees
  • A list of open positions
  • Training programs & other opportunities
  • Links to apply for open positions

Calendar / Events

If your company hosts or organizes events, consider adding a calendar! Our clients will often use Google Calendars to optimize this page, as it shows real-time updates to a platform they already have to update anyway. However, if you want a more custom experience, you can opt for a calendar you can manually update. Alternatively, if you have annual events, create a page that describes each one.


Serving customers often comes in the form of giving them the tools they need to accomplish a goal. Whether you’re a nonprofit offering educational links, or you’re sharing helpful information for others in your industry, a resource page can best share this information.


Do you have multiple storefronts or franchises? Make it easy for customers to find out where to go, which location to contact, and more. This can double as your contact page, featuring pictures of each storefront or locations on a map.


Don’t want to do this planning alone? We can help you! For every website we build, we work with our customers to determine exactly what pages their sites should include. Contact us to get started.