Is SEO a Gimmick?

What is SEO? Search engine optimization increases visibility in organic, or non-paid, search engine results. Basically, it puts your website higher on a given list of search results.

When search engines pull up these results, whether it be Google, Bing, or Yahoo, they comb through the internet for the most reputable and relevant websites. If you want your website to reach people, it’s good to be on the front page, ideally high up (if people aren’t finding you online, contact us).

In the past, creating solid SEO meant using a bunch of tricks on your website. These tricks would include backlinking, creating detailed metadata, stuffing your content full of tags, manipulating keywords, and more (just search for “SEO tricks”, they never seem to end).

SEO is not this intimidating practice that is unattainable for business owners. In reality, it’s just a part of good web design. It’s the glue that holds a high-quality website together.

Now, the landscape of SEO has changed because search engines are smarter. Instead of just looking for links and tags, they’re analyzing the content. Those tips and tricks we mentioned before aren’t going to work. When search engines see those tricks now, you may be penalized for attempting to buck the system.

At Romega, SEO touches everything we do. When we initially build a website, we take into account best SEO practices. We pay attention to our heading tags, make sure our speed is up, cater to mobile viewers, and serve our clients’ content on https. Of course, this is just the first part of good search optimization. What comes after is often more important: generating high-quality content often.

To make this happen, we use special tools to make sure all of our content is up to snuff. When we write blog posts, we use words people search for and make sure to link to blog posts from other high-quality sites. We publish quality content on our site as well as our socials, and we do the same for our clients. Instead of focusing on these “tricks”, we concentrate on building websites and content in such a way that search engines recognize them as a quality source of information. Ultimately, if the information you post is useful for humans, search engines will reward that.

If someone contacts you about SEO and makes grand promises like a guaranteed first search result spot, that may be a red flag. SEO is only a gimmick when people use it to take advantage of others.

Do you want a high-performing website without an extra charge for SEO? Let us know. We’ll not only establish the groundwork for valuable search optimization but continue to bring visibility to your business as well.