Floyd Straightforward is an incredible resource for our community, providing relevant information about the business operations and governance of Floyd Medical Center and its affiliates and how the ever-changing healthcare environment affects Floyd and the communities it serves. Floyd Straightforward provides an in-depth look at leadership, governance and health care issues as well as a library of related information such as Floyd’s current and past financial audits, annual reports, and economic impact data.
The new website, built by Romega Digital, also marks the debut of a new blog that will address current issues facing Floyd and the healthcare industry. Written by Floyd President and CEO Kurt Stuenkel, the blog will tackle the controversial and complex subjects that are often discussed in the public, but rarely explained in the media. The blog also will feature guest contributors on occasion.
“FLOYD STRAIGHTFORWARD WAS CONCEPTUALIZED AS A WAY FOR US TO COMMUNICATE FACTS ABOUT OUR BUSINESS OPERATIONS AND THE DECISIONS WE MAKE WITH AS MUCH DETAIL AS ANYBODY WOULD WANT TO DIG INTO,” SAID KURT STUENKEL, FLOYD PRESIDENT AND CEO. “WE WILL PUT FORWARD OUR STANCE ON IMPORTANT ISSUES, AND WE’LL BACK OUR POSITION WITH UNIMPEACHABLE FACTS.”
The Relevant Topics section provides insight into and explanations about the complex challenges Floyd and other health care providers face. Stuenkel believes that an open exchange of information is more important now than ever before. “I am convinced that it is important to engage the people we serve with relevant information about Floyd and our ever-changing social and economic environment,” he said. “Floyd Straightforward will become a vital tool that will provide easily accessible and comprehensive information in one place.”
The website is built using the WordPress Content Management System. It utilizes several custom-developed plugins and allows for multiple post types for flexible content display.
On the front end, the site complements Floyd’s main website while maintaining established brand standards, the result of a close partnership between the SAI Digital design team and the Floyd public relations department.
Because it uses responsive design, Floyd Straightforward can be viewed on any internet-connected device, from smartphone to desktop computer to tablet.