Why Google Recommends Responsive Design (And So Do We)

Have you ever pulled up a website on a smart phone, maybe your website, and had to zoom in or scroll to see the content? It becomes almost impossible to navigate and attempting to read the text becomes excruciating. Now, think about your customers and what this says to them. One in five customers is having a really bad user experience on your site because it doesn’t adapt to the size of their screen.

Responsive Web Design solves this major problem. It is a new design approach that allows web designers and developers to build and maintain a single website that adapts to any size screen: smartphones, tablets, laptops and more. The days of having to build multiple websites to fit smartphones and tablets are gone. This was cumbersome and expensive, but now, with Responsive Web Design, your business can have one site that fits all.

In the world of website usage and mobile technology, lots of things are changing. Due to the fact that smartphones are now available with larger screens and ample size to browse the web, we’re seeing more and more folks use their phones for not just calls and texting, but for website browsing. Your customers don’t have to wait until they get home to their computer to use the Internet. They can now pull up your site on their phone while they’re on the go. Smartphone and tablet usage has skyrocketed over the last 2 years, and Comscore predicts the global number of users will exceed the global number of desktop users by 2014. That’s just next year. So, now is the time to embrace this new technology. Let your website adapt to multiple screens, not vice versa.

Another reason to make your site responsive, besides the obvious convenience to your customers, is Google now highly recommends using responsive website design. The reason Google favors sites that are responsive is because these sites use a single URL for each piece of content instead of multiple URL redirects depending on the device used. Having one URL reduces load time, and Google prefers faster load times. Plus, if Google favors your site, that means you get ranked higher in Google search results.

If your website is not responsive, now is the time to adapt to your customers’ needs . With Responsive Web Design, mobile apps are now becoming indistinguishable from responsive websites. Whether you’re starting from scratch or need to switch your site over to this new technology, we are here to help.