Romega Digital designed The Season Events’ original website several years ago, and we have worked with owner Holly Lynch and her team regularly since then. As their company grew and offered new services, The Season Events needed a website that provides a personalized experience for their customers. Romega’s familiarity with the brand was a huge advantage when it came time to create a new look.
The first step was sitting down with Holly and learning how her business had changed, and how she wants to grow in the future. We wanted to create a design that was driven by those goals. Because of her experience in planning and executing events, Holly was great at giving direction and constructive feedback.
When it came to content, one thing The Season Events needed to highlight was photography. So, the home page features large photos of their work. Romantic weddings, mouth-watering food and gorgeous place settings communicate The Season Events’ expertise to potential clients.
Since photography is so integral to the website’s messaging, we wanted to make it easy for the staff to keep photos updated. So we integrated with Instagram to automatically pull their most recent images onto their website. It’s an easy way to keep updated content on the site with no extra work from staff.
One of the biggest changes to the business over the past few years was the growth of their catering services. With the addition of acclaimed chef Ray Harris as director of catering, The Season Events wanted their website to put a focus on that portion of the business. The home page emphasizes photos of food, and there’s a Catering section with menus, photos and information about Chef Harris.
Of course, the most important part of a website is the information for potential clients. Whether they’re planning a wedding, a corporate event or a kids cooking party, the site is easy to navigate to find what they’re looking for. This includes clear page names, like Catering, Weddings, and Other Services where users can read about offerings such as bartending, invitations, and parties.